29 Memorable Things to Do in the West Midlands in 2024 [A Local’s Guide]

Looking for the top things to do in the West Midlands UK?

The West Midlands is the second most populous county in England after Greater London, made of 7 boroughs including the cities of Birmingham, Coventry, and Wolverhampton – which are the most well-known, as well as Dudley, Sandwell, Solihull, and Walsall.

Located in the heart of England, this diverse region is the perfect destination for anyone who wishes to know more about England’s rich, intricate history and industrial heritage.

It’s where I was born and raised (Walsall), where I spent my university years (Wolverhampton), and where I’ve lived and worked (Birmingham), making me pretty much an expert on everything you need to know about this part of England.

West Midlands Attractions Map

Below is a map of snapshots of the top attractions around the West Midlands

Beyond historical sites that tell you tales of a charming past life, there are so many things to do if you’re on a hunt for some delightful family fun or a cozy couple getaway.

From the dazzling industrial heritage of Birmingham and Wolverhampton to Coventry city’s cultural affluence, amazing discoveries await each person who steps foot here.

In this post, I’ll be sharing my insider tips on the most incredible things to do in this part of England, from a local’s perspective.

Things to Do in the West Midlands in 2024 (by a local)

Your insider’s guide to things to do in the Black Country for adults, families and couples, things to do in the West Midlands on a rainy day, and all the best outdoor attractions in Midlands (2024 edition).

#1. Birmingham Back to Backs Museum

One of the best things you can do in Birmingham is take a trip to Birmingham Back to Backs Museum which tells each visitor a 200-year-long tale of the ordinary people that built an extraordinary city.

The museum is also known as Court 15, the last surviving court of back to backs. This little hidden gem features the homes of these pioneering individuals which were literally built back-to-back around a communal courtyard—hence the name.

Here you can take the fascinatingly realistic guided tour which will take you back in time, experiencing the quaint, daily lives of the humble people of Birmingham from the 1840s to the 1970s.

The museum counts partly as one of the free things to do in the heart of England as you can visit the free exhibition called “Home from Home: Wassifa’s 50th Anniversary at Birmingham Back to Backs”. The exhibition of household objects explores the culture and identity of the Windrush generation and the emergence of Afro-Caribbean youth culture in the UK.

Birmingham Back to Backs (Google Maps location)
Admission: Adults – £7.50; Children – £3.75; Family – £18.75; Family (1 adult) – £11.25.The prices above are for Standard Admission. Gift Aid Admission includes a 10% or more voluntary donation to the facility. The bookshop and exhibition space are free to enter.
Opening times: Guided Tours:- 1pm-3pm (Tue–Wed); 10am-3pm (Thu–Sun).
Second-hand bookshop & Exhibition Space:- 1pm-5pm (Tue–Wed); 10am-5pm (Thu–Sun). The museum is closed on Mondays.
How to get there: The Birmingham Back to Backs Museum is accessible by bus (63 and 87), taxi, and on foot. The nearest train station is Birmingham New Street which is 1-min by taxi or a 5-min walk. 

#2. The Black Country Living Museum

Step into the Black Country Living Museum and prepare to embark on an extraordinary journey through time.

Nestled in the heart of the Black Country, this enchanting attraction stands tall as one of the region’s finest gems. It’s a place where history comes alive, captivating your senses and immersing you in the Victorian era and the Industrial Revolution.

As you wander through this open-air museum, you’ll find yourself strolling along cobblestone streets, flanked by centuries-old cottages that whisper tales of yesteryear.

The air is filled with the clang of iron workshops and the echoes of a coal mine, each maintaining their original charm. It’s a true testament to the term ‘living’ museum, where you witness history in motion.

Picture a vibrant street scene adorned with picturesque Victorian houses, bustling with life. Step inside and explore an apothecary, where the scents of herbs and remedies transport you back in time.

Pass by the butcher’s shop, tantalizing your senses with the aroma of freshly prepared cuts. Don’t forget to indulge your sweet tooth at the old-fashioned sweet shop and browse the colorful produce at the bustling vegetable market stall.

👉 Insider Tip: Be sure to catch one of the special seasonal events here like the Christmas festival or 1940s weekend. The fish and chips from the 1900s chippy are delicious!

Adding to its allure, the Black Country Living Museum has served as a captivating backdrop for film and television, including the renowned Peaky Blinders series. Walking in the footsteps of these iconic characters adds an extra layer of excitement to your visit.

One of my favorite places to visit, I’ve been to the Black Country Living Museum several times since I was a young boy and I was excited by how the place has expanded and evolved over the years – becoming more engaging, and more educational for children.

Black Country Living Museum (Google Maps location)
Admission: Adults – £19.95, Kids (3-15yrs) – £9.95, over 65s – £17.95, Under 2s – Free
Opening times: 10am-5pm Wed-Sun, closed Mon-Tue.
See the widget below for more Dudley day trips & excursions:

#3. Wightwick Manor and Gardens

If you’re looking for things to do in Wolverhampton, the National Trust’s Wightwick Manor is one of the best-preserved Victorian manor houses in the country and one of England’s most impressive stately homes, maintained and true to its original form. 

Located on Wightwick Bank in Wolverhampton, this exceptional manor and its exquisite grounds have been lovingly preserved by the National Trust since 1937, opening its doors to the public and offering a glimpse into a bygone era.

It stands as a remarkable testament to the Aesthetic and Arts and Crafts movements, representing the grandeur of the half-timbered vernacular style that flourished during that time. Notably, it shares a kinship with the iconic Little Moreton Hall, situated 40 miles away in Cheshire, as both showcase the beauty of this architectural style.

Step inside Wightwick Manor, and you’ll find yourself surrounded by the artistic influences of William Morris, one of the most celebrated figures of the Arts and Crafts movement. Works by renowned artists such as Dante Gabriel Rossetti, Edward Burne-Jones, Ford Maddox Brown, and Elizabeth Siddal breathe life into the spaces, transporting you to a world of artistic brilliance and imagination.

Managed with care and attention by the National Trust, Wightwick Manor and its grounds offer more than just a glimpse into the past. Regular exhibitions, events, and outdoor activities take place, ensuring there’s always something new and exciting to explore.

👉 Pro Tip: The gardens are spectacular in spring and summer when the roses are blooming. Don’t miss the small tearoom on site for baked goods and light fare.

I found Wightwick Manor a refreshing visit that exceeded my expectations, and would recommend a trip here for families and couples alike.

Wightwick Manor & Gardens (Google Maps location)
Admission: Adults – £13; Kids – £6.50; Family – £32.50; Family (1 adult) – £19.50
The prices above are for Standard Admission. Gift Aid Admission includes a 10% or more voluntary donation to the facility. The bookshop and exhibition space are free to enter.
Opening times: 10am-4pm daily

#4. Moseley Old Hall

Moseley Old Hall is a green sanctuary tucked away near Wolverhampton. Its historical significance stems from its role as a refuge for Charles II after his defeat at the Battle of Worcester in 1651.

Immerse yourself in history as you embark on a guided tour that unveils the captivating story of Charles II and offers insights into life in 17th-century England.

Moseley Old Hall is a haven for history enthusiasts and a fantastic destination for families seeking memorable experiences. The hall caters to young visitors with special entertainment, ensuring an engaging and enjoyable visit for the little ones. Well-behaved pet dogs are welcome to accompany their owners on this historical journey.

To enhance your experience, Moseley Old Hall offers a range of seasonal trails, informative talks, guided tours, and exciting events suitable for both families and adults.

As a history buff myself, I was excited to see the spot where King Charles II used to hide, it’s quite a surreal experience.

➤ Fan of English stately homes? Be sure to check out Wollaton Hall in Nottingham

Moseley Old Hall (Google Maps location)
Admission: Adults – £9.50; Children – £4.75; Family – £23.75; 1 Adult, 3 children – £14.25. National Trust Members go free.
The prices above are for Standard Admission. Gift Aid Admission includes a 10% or more voluntary donation to the facility.
Opening times: 10am–4pm (Sat–Sun).
How to get there: Moseley Old Hall is accessible by buses 32, 33, 65, and 70.

#5. Coombe Abbey Park

One of the most pleasant things to do in Coventry is visit Coombe Abbey Park, a nature lover’s haven, offering 500 acres of picturesque landscapes and captivating wildlife.

Landscaped by the renowned Capability Brown, the park boasts stunning gardens, woodlands, lakeside walks, and bird hides, making it a perfect destination for families in the West Midlands. Explore the park’s diverse offerings and engage in a range of delightful activities.

Discover enchanting trails that wind through meticulously designed gardens, tranquil lakes, vibrant wildflower meadows, and lush woodlands. Don’t miss the joy of feeding ducks and observing the fascinating birdlife at the Bird Hide.

Coombe Abbey Park (Google Maps location)
Admission: Charges are related to the length of your visit with fees starting from £1. For standard day tickets, you take a ticket and pay on exit according to how long you have stayed. Season ticket holders are not required to have a physical ticket.
Opening times: 5am–8pm.
How to get there: Coombe Abbey Park is accessible by rail, road, bus (No-585 National Express Coventry), cycle, and on foot. The nearest train station to Coombe Abbey Park is Coventry Train Station (20-min taxi ride from the park).

🛶 Did you know: There are more canals in Birmingham than in Venice! For more fun facts, head over to 38 Interesting Facts about Birmingham

#6. St. Mary’s Guildhall

Located in Coventry’s historic Cathedral Quarter, St. Mary’s Guildhall is a captivating testament to medieval power and wealth. Despite escaping bombing raids during the Second World War, it remains one of the few surviving medieval buildings in the city, preserving its rich heritage.

Lose yourself in the grandeur of the past as you explore the Guildhall’s magnificent interiors and marvel at the Coventry Tapestry.

Experience innovative technology with augmented reality scenes, interactive exhibitions, and digital tours, bringing the medieval era to life with immersive sights, sounds, and even smells.

And be sure to delve into fascinating historical stories within its walls.

After your exploration, indulge in a delightful lunch or treat yourself to a traditional afternoon tea at the Guildhall’s tearoom. It’s the perfect way to round off your visit to this remarkable Coventry attraction.

St. Mary’s Guildhall (Google Maps location)
Admission: Adults – £5; Children – £5; Min. booking fee per group – £75.
Opening times: 10am–5pm (Mon–Thu); 10am–4pm (Fri–Sun).
How to get there: St. Mary’s Guildhall is accessible by buses 100, 107, 13, 15, 16, and 47.
See the widget below for more activities and trips in Coventry:

👉 Read more: 130+ Famous Quotes about England

#7. Dudley Zoo & Castle

One of the best things to do in Dudley is take a trip to the Dudley Zoological Gardens, that features an ancient castle atop a hill, surrounded by a zoo enclosure.

Opened in 1937, the zoo continues to thrive with its 12 modernist animal enclosures, many of them with endangered animals such as the orangutan, all of which are well looked after by passionate staff.

The grounds are easy to navigate and make the perfect day out for families and couples alike. Dudley Zoo is the nearest zoo to me and I’ve visited many times over the years, most recently in the summer of 2023 with my baby daughter, which was all the more special.

👉 Pro Tip: Check the schedule for the lorikeet feeding times and go say hello to the ring-tailed lemurs. They love any fruit or veggies you bring to feed them!

I’ve visited Dudley Zoo numerous times and the last time I came here was in the summer of 2023 with my baby daughter, which made it all the more special.

Dudley Zoo & Castle (Google Maps location)
Admission: Adults – £17.70; Children (3-15yrs) – £12.25; Family (1 adult, 2 children) – £37.20; Family (2 adults, 1 child) – £42; Family (2 adults, 2 children) – £52.80; Family (2 adults, 3 children) – £63.50; Concessions (adult w/disability/ seniors (65+), student/ young person (16-18yrs) – £17.50.
Opening times: 10am–4:30pm daily
How to get there: from Birmingham New Street: buses 87 Platinum and 126 takes 1 hour. By car, you can reach Dudley Zoo from Birmingham in 26 minutes.

#8. Coventry Cathedral

Coventry, a hidden gem in the Midlands, deserves recognition for its beauty and charm. While often overlooked on itineraries, this city offers a plethora of attractions that shouldn’t be missed.

One notable highlight is Coventry Cathedral, a magnificent structure that stands as a testament to resilience. Previously known as the Cathedral Church of St. Michael, it replaced the former cathedral destroyed during World War II.

This iconic landmark, designed by Sir Basil Spence, impresses with its grand spires, intricate glasswork, and elaborate vaulting. The cathedral’s surroundings, featuring vast open-air grounds, create mesmerizing interplays of light and shadow during the enchanting golden hours.

Alongside the modern structure, you’ll also find the ruins of the first parish church, forming a captivating blend of history and contemporary art. It’s no wonder that this architectural marvel is considered one of the most Instagrammable places in the West Midlands.

Coventry Cathedral (Google Maps location)
Admission: FREE. Donations on arrival are greatly appreciated.
Opening times: 10am–4pm (Mon–Sat); 12:30pm–3pm (Sun).

👉 Top Tip: Cherry Reds in Birmingham has fantastic brunches and homemade cakes, while Urban Coffee Company in Coventry serves great coffee and has cute outdoor seating.

#9. Kenilworth Castle & Elizabethan Garden

Kenilworth Castle, a magnificent medieval fortress transformed into an exquisite Elizabethan palace, holds a special place in my heart as one of the top destinations in the heart of Britain.

Its allure becomes apparent as soon as you arrive, with its captivating arched doorways, open-air walls, and the idyllic Elizabethan garden nestled amidst the picturesque countryside.

Stepping into the Great Hall transports you back in time, allowing you to envision its former majestic splendor. The castle’s ruins vividly narrate a tale of a bygone era when England was on the cusp of becoming a global powerhouse, predating the British Empire.

The beautifully crafted, symmetrical details of the panel-less windows still remain, and on a late sunny afternoon, the sun casts breathtaking shadows and beams of light throughout the complex.

Exploring the site, visitors can delve into the castle’s rich 900-year history through an interactive exhibition, learning about the illustrious residents who once called it home.

Afterward, a delightful English tea awaits at the Stables Tearoom, offering a quintessential culinary experience. During the summer months, you can embark on a free, exciting adventure quest that leads you on an enchanting journey across the castle grounds.

👉 You can book a Shakespeare’s England 3-Day Explorer Pass that gives you entry to 9 top attractions including Kenilworth Castle.

Kenilworth Castle (Google Maps location)
Admission: Adults – £12.90; Children (5-17yrs) – £7.70; Family (2 adults, up to 3 children) – £33.50; Family (1 adult, up to 3 children) – £20.60. English Heritage members go free.
Opening times: 10am–4pm (Sat-Sun); closed (Mon-Fri).

Read more: Here are the best pubs with beer gardens in Leamington Spa.

#10. The Locksmith House Museum

The Lock and Safe industries of Wolverhampton and Willenhall boast rich histories. The Locksmith House, situated in Willenhall, exemplifies this legacy.

This Edwardian-style house stands as a tribute to the lock-making businesses that flourished over a century ago, with a museum dedicated to their endeavors. These small enterprises served as the bedrock for the esteemed industries that emerged.

A visit to the Locksmith’s House offers a glimpse into the inner workings of one such family business and its integration with daily life. The house authentically recreates the living space of the Hodson family, who were prominent lock makers and the last residents of 54 New Road, Willenhall.

I dropped by the Locksmith Museum when I lived in Willenhall a few years back and I was surprised by the wealth of artifacts and documented history inside, and the interior is much bigger than it looks.

Locksmith House Museum (Google Maps location)
Admission: Adults – £5; Children – £5; min. booking fee per group – £75.
Opening times: 11am-5pm (Mon-Fri); closed (Sat-Sun)
How to get there: The nearest train station is Bilston Central railway station which is a 6-min taxi ride from the museum.

9 Unusual Things to Do in the West Midlands

Now we have some unique and unusual things to do West Midlands has to offer, for those seeking something different.

#11. Baggeridge Miniature Railway

Located within the picturesque Baggeridge Country Park, the Baggeridge Miniature Railway offers visitors a delightful and enchanting experience. Not only is it one of the things to do in the West Midlands for children, it also aligns with the region’s goal of showcasing its history to all who visit.

This charming miniature railway goes beyond being a children’s activity by providing a unique twist: it allows adult visitors to relive the joy of their own childhood years. Indeed, even adults can take a ride on the miniature railway too!

👉 Insider Tip: On Sundays, volunteers run steam trains. Make a day of it by packing a picnic lunch!

Baggeridge Miniature Railway is a superb free days out West Midlands. Simply take a day for your entire family or group to hit Baggeridge Country Park. Then explore nature and enjoy adventure play areas, mountain biking, trails, and more!

➤ Did you know: You can even go kayaking and paddle boarding at Baggeridge Country Park too!

Baggeridge Miniature Railway (Google Maps location)
Admission: Free
Opening times: 9am-5pm
How to get there: Baggeridge Country Park is mainly accessible by bus (Bus 27). The nearest train station to the museum is Coseley Train Station, 10 minutes away.

#12. Jaguar Land Rover Experience

The Jaguar Land Rover Experience is one of the top thrill-seeking adventure activities adults can enjoy and one of the best things to do in Solihull.

Situated in the tranquil town of Solihull, near Birmingham Airport, this experience allows you to push the limits of Britain’s finest 4×4 vehicles on a challenging, off-road terrain spanning fourteen miles of stunning countryside.

Whether you opt for a 1-hour taster drive or a half-day or full-day experience, you’ll have the opportunity to test the full capabilities of these exceptional vehicles both on and off the road.

Prepare for an unforgettable adventure that will leave you with a newfound appreciation for the power and performance of Jaguar Land Rover vehicles.

Jaguar Land Rover Experience (Google Maps location)
Admission: 1-hour taster drive: from £129
Opening times: 9am-5pm (Mon-Sat)

#13. FarGo Village

FarGo village is an artistically re-purposed industrial space in Coventry City Centre, designed exclusively for creative, independent businesses and like-minded visitors.

It is located on Far Gosford Street, a recently regenerated area with a rich cultural heritage. Trust me, there’s always something for everyone in FarGo village.

The creative quarter includes cafes, restaurants, vegan businesses, a craft beer brewery, vintage clothing shops, and The Astral Gypsy, a comic book studio and shop run by artist and writer, Al Davidson. 

The village also has the world’s only museum dedicated to TV actor, Phil Silvers. It houses his personal and commercial memorabilia collected by Silvers’ correspondent, Steve Everitt.

The Box—a 500-person capacity music and drama venue, is also located in FarGo Village. A collection of street food businesses connected to indoor and outdoor dining areas called The Factory was opened in the quarter in 2021.

Lastly, FarGo Village regularly holds events such as classic car shows, open-air cinema evenings, food festivals, and dog shows. Your visit to this quarter will, no doubt, be unforgettable!

FarGo Village (Google Maps location)
Admission: Free. However, please note that event tickets and the prices charged by each establishment in the village differ.
Opening times: 10am–6pm (Mon-Thu); Fri–Sat (10am -7pm); 11am–4pm (Sun).
How to get there: FarGo Village is accessible by bus or train. The nearest train station to the quarter is Canley Railway Station, 3 minutes away.

#14. Titanic Replica Anchor

Remember the Titanic? Not the award-winning movie starring Leonardo DiCaprio and Kate Winslet. But the actual ship that sank on its maiden voyage in the North Atlantic a century ago.

Back then, the creation of its 16-ton anchor (believed to be the largest in the world at the time) created a huge spectacle and media frenzy, especially along the journey it made, drawn by 8 horses from Netherton to Belfast in 1911.

Unfortunately, the sinking of the Titanic overtook any previous publicity for the building of this impressive anchor. Furthermore, all that was left of the anchor was the main anchor head which was left at the underwater wreckage, and a link to the anchor which remained on land.

Nonetheless, a replica of the anchor that was made in 2010 is now on public display in Netherton Town Center for visitors to relive the awe of the people that paraded along with the original massive anchor.

Titanic Replica Anchor (Google Maps location)
Admission: Free.
Opening times: 24/7
How to get there: The Titanic Replica Anchor is located in the Netherton Town Center. The nearest train station to the center is the Old Roan station, about a 10-min taxi ride away.

#15. David Austin Roses

David Austin, a renowned rose breeder, established a humble family-run business that has since blossomed into a global leader in rose production. With a remarkable legacy spanning over 60 years, David Austin is celebrated for cultivating the most exquisite English Roses in the country.

👉 Word of advice: Take a tour of the rose gardens in summer – the fragrances are divine. Time your visit to coincide with the annual rose festival.

While exploring the gardens, make sure to visit the Plant Centre, where you can acquire your very own roses to bring the charm and elegance of David Austin’s creations to your own garden.

And after your delightful excursion, indulge in a delectable meal and a refreshing cup of tea at the Restaurant & Garden Tea Rooms, where you can savor the enchanting ambiance.

David Austin Roses (Google Maps location)
Admission: Free.
Opening times: 9am-5pm daily

#16. Coventry Music Museum

Coventry has an amazing history of music and music connections. The Coventry Music Museum meticulously showcases this, taking visitors back in time via decades of displays, information, interactive exhibits, and fun, all related to Coventry’s rich musical history.

The volunteer-run museum was the long-life vision of Coventry Music historian and journalist, Pete Chambers, and his wife, Julie. It showcases music not only from Coventry but also from Rugby, Leamington Spa, Nuneaton, Bedworth, and even Birmingham to an extent.

There are lots to see and do at the Coventry Music Museum. The museum is small and perfectly formed, giving it the perfect cozy atmosphere for music-loving couples and friends.

There are also activities to interest and delight visiting children, as well as a studio in which visitors can try their hands (and ears) at composing and making music. Nearby shops and a café by 2-Tone are available for those who wish to take a look or a sip.

Finally, because the museum is independently and entirely run by unpaid volunteers, any donations you may wish to make to them will, of course, be genuinely appreciated.

Coventry Music Museum (Google Maps location)
Admission: £4 per person.
Opening times: 10am–4pm (Thu–Sat); 10am–3pm (Sun).
The museum is closed Mon-Wed.
How to get there: The Coventry Music Museum is accessible by bus (Bus 85) and train. The nearest train station to the museum is Coventry Train Station, 8 mins away.

#17. The Kinver Edge Rock Houses

The famous Holy Austin Rock Houses have been cozily restored for visitors to soak up the atmosphere of these unusual homes. So you can get comfortable by a fire while a volunteer tells you the fascinating stories of the people that once lived in the Kinver Edge Rock Houses.

What’s more, just outside of the houses lies the shrubland of Kinver Edge—a pocket of wilderness laced with the heady scent of gorse and purple heather.

You also have the option of a leisurely stroll along the sandstone ridge. You’ll be met with remarkable views across surrounding counties from the ramparts of the imposing Iron Age Hill Fort. 

Beyond the views also lies miles and miles of walking country, winding through birch and oak woodland and exposed areas of red sandstone terrain. It’s a view no nature lover would want to miss!

Kinver Edge Rock Houses (Google Maps location)
Admission: Adults – £6.50; Children – £3.25; Family – £16.25; and Family (1 Adult) – £9.75.
Opening times: The countryside walk is open from dawn till dusk.
The Garden and tea room and Rock Houses are only open on Sat–Sun from 11am–3pm.
How to get there: The Kinver Edge Rock Houses are accessible by train, car, bus (228, 242, and 580), bike and and foot. The nearest train station is Stourbridge Junction, 5 miles away.

#18. The Coffin Works

Formerly a coffin-making firm established by the Newman Brothers in Birmingham’s Jewellery Quarter in 1882, the Coffin Works is now a museum with original stock and tools.

Experience the restored machinery and witness how the firm operated, crafting exquisite coffin furniture for notable funerals.

The Coffin Works stands as a testament to Birmingham’s rich industrial and social history, offering visitors an opportunity to explore the legacy of the Newman Brothers and gain insight into the artistry and craftsmanship of the coffin-making industry.

The Coffin Works (Google Maps location)
Admission: Guided Tours:- £10 per person.
Self-guided entry (Fri-Sun, 12pm-3pm):- Adult – £8.50; Concession (Over 60s and students) – £7.50; Child (ages 5-16) – £4.50; Family (1 adult and up to 3 children) – £15; Family (2 adults and up to 3 children) – £23.Children under the age of 5 go free.
Opening times: 11am–2pm (Thu); 11am–3pm (Fri–Sun).Closed (Mon-Wed).
How to get there: The nearest train stations are Birmingham New Street station and Snow Hill station (both 10-min walks to the Coffin Works).

>> Birmingham day trips & excursions:
🚶🏽‍♂️Check out this walking tour of Birmingham here:

#19. Museum of the Jewellery Quarter

Birmingham’s renowned jewelry-making industry is globally acclaimed for its exceptional precious metals and gemstones.

The Museum of the Jewellery Quarter preserves the city’s rich heritage, showcasing a perfectly intact workshop that provides a fascinating glimpse into the vibrant history of Birmingham’s esteemed Jewellery Quarter.

>> Book a 2-hour walking tour of the Jewellery Quarter here:

Museum of the Jewellery Quarter (Google Maps location)
Admission: Adults – £7; Family of 3 (max 2 adults) – £15; Family of 4 (max 2 adults) – £17.60; Family of 5 (max 2 adults) – £20.20.
Opening times: 10:30am-4pm (Tue–Fri); 10:30am-5pm (Sat), Closed (Sun-Mon).
How to get there: Jewellery Quarter Museum is accessible by buses 16, 52, and 74. The nearest train station is the Jewellery Quarter Train Station which is a 12-min walk away.

10 Family Days Out West Midlands

Next, we move on to the most exciting things to do in the west midlands for families and those with kids.

#21. West Midland Safari Park

The West Midland Safari and Leisure Park is a safari park located in Bewdley in Worcestershire. It is home to some of the world’s most beautiful and endangered animal species.

The park holds over 165 species of exotic animals, among other attractions such as a small theme park, and it also contains the largest groups of white lions, cheetahs, hippopotami, and meerkats in the UK, as well as the largest lemur walk-through exhibit.

The Safari Park is the first park in the UK to have the African big five game animals: the lion, leopard, black rhinoceros, African bush elephant, and African buffalo.

After the captivating safari drive-through, another one of the fun things to do in the West Midlands is to hop on the rides at the thrilling theme park that promises screaming excitement for both young and old alike.

Finally, for a unique, cozy finish to a fun-filled day, the park has Safari Lodges which comprise a mix of luxury lodges and premium cottages that offer meals and spectacular views of the animals as well!

West Midland Safari Park (Google Maps location)
Admission: Adults (16-64) – £25.00; Children (3-15) – £25.00; Seniors (65+) – £22.00; Carers – Free; Children under 3 years – Free.
Opening times: 10am–5pm.
How to get there: The West Midland Safari Park is accessible by Bus 125. The nearest train station to the park is Kidderminster Train Station, 10 mins away.

Read more: 17 Best Things to Do in Worcestershire by Plane Beauty

#22. Challenge Academy – Baggeridge Adventure

For more fun things to do West Midlands – Challenge Academy at Baggeridge Adventure Park offers an array of exciting outdoor adventure programs tailored to individuals of all ages and abilities. They prioritize creating positive experiences by understanding and managing each person’s comfort zone.

From thrilling outdoor activities to learning opportunities, training, and resources, Challenge Academy ensures a diverse range of experiences to cater to everyone’s needs.

Families and children can enjoy a day filled with fun, learning, inclusion, and affordability at this fantastic destination.

All ranges of outdoor adventure experiences are available here, as well as learning opportunities, training, and resources to meet everyone’s needs.

Challenge Academy – Baggeridge Adventure (Google Maps location)
Admission: Prices start from £7.
Opening times: 9am–4pm daily.

#23. Alton Towers Theme Park

Alton Towers stands out as the premier theme park in England, having won awards for the best theme park and best day out in the country.

If you ever need reason to visit: Alton Towers ranks Number 1 of the best theme parks in the UK!

What makes Alton Towers such a top-notch attraction? Simply put, it has something to offer every type of theme park goer. Those seeking thrills can experience Alton Towers’ acclaimed rollercoasters like Nemesis, Oblivion, Galactica, TH13TEEN, Rita and The Smiler – rides that cement its reputation as a world-class theme park.

For visitors preferring to keep their feet on the ground, the beautiful gardens and unique attractions provide plenty to do. With fun for thrill-seekers and more relaxed guests alike, it’s no surprise Alton Towers has been honored as the number one UK theme park – it’s truly one of the best.

For recommendations on things to do in West Midlands for couples, this is a superb option I can highly vouch for. This is, after all, my favorite theme park in England.

Alton Towers Theme Park (Google Maps location)
Admission: From £34. Book your tickets HERE.
Opening times: 9:30am–5pm (Rides begin operating at 10:30am).
How to get there: Drayton Manor Theme Park is accessible by car/taxi or bus. The nearest train station to the museum is Tamworth Railway Station, 12 mins away.

👉 Related post: Best way to get from Birmingham to Alton Towers

#24. Cadbury World

Cadbury World, located near Birmingham city center, offers a delightful and immersive experience for families and kids who are chocolate enthusiasts. Visitors can enjoy the ultimate, chocolate-filled day out at this world-famous chocolatier’s factory.

The attraction features exhibits that showcase the origins of cocoa beans and provides insights into the art of chocolate crafting.

You can explore the history of Cadbury’s chocolate packaging over the decades, witness the traditional chocolate-making techniques from the Victorian era, and even have the opportunity to sample the chocolates on display.

👉 Pro Tip: Book tickets ahead of time online during peak seasons. Make sure to grab a warm melted chocolate drink and stock up on discounted chocolate in the gift shop!

Cadbury World is a perfect destination for a fun and educational outing that indulges your love for chocolate.

This is the ultimate West Midlands day out for families and kids, especially at Christmas. There’s a playground park on site for the kids in case they’re feeling antsy indoors or are just hyped on all that sugary chocolate.

Cadbury World (Google Maps location)
Admission: From £18.95. Book your tickets HERE
Opening times: 10am–3pm (Mon-Fri), 9am-4:30pm (Sat-Sun).

#25. Twycross Zoo

Twycross is a medium-sized zoo based near Atherstone – although technically in neighboring Leicestershire and is just half an hour’s drive from the center of Birmingham, making it a worthy day trip that easily fits into a West Midlands itinerary.

The zoo consists of the largest collection of monkeys and apes in the Western World, so much so that in 2006 it relaunched itself as “Twycross Zoo – The World Primate Centre” – making it the perfect place for lovers of apes and monkeys.

Almost every kind of primate imaginable can be seen here – from silverback gorillas to macaque monkeys to Bornean orangutans, you won’t be disappointed!

What’s more, Twycross Zoo is not only one of the top day trips from Birmingham for families, it also ranks one of the 20 Best Zoos and Safaris in the UK.

Twycross Zoo (Google Maps location)
Admission: Adults (17+) – £21.95; Children (2-16) – £17.40; Under 2s – Free; Seniors (60+) & Students – £19.75
Opening times: 10am–5pm daily

#26. Walsall Arboretum

Located close to the heart of Walsall town center is the Arboretum: a large, Victorian public park with spacious gardens, streams, a lake, a children’s play area, and more. 

The park and surrounding housing are covered by the Arboretum conservation area. In the early 2010s, the Arboretum underwent a major restoration and redevelopment programme funded largely by the Heritage Lottery Fund.

Walsall Arboretum is a serene and tranquil place, it’s one of the best free things to do in the West Midlands and of course perfect for families and pets too.

I’ve personally visited countless times having lived nearby, and have even used the outdoor space for working/producing theatre work during the summer months.

Walsall Arboretum (Google Maps location)
Admission: FREE
Opening times: 8am–8pm daily

#27. WILD Zoological Park

Another zoological park, WILD is different from the other zoos on this list in that it’s much more of a learning experience with a focus on conservation than anything else, with an aim to “deliver a once in a lifetime, memorable, hands on experience to educate guests about animals”.

Born out of a dream to educate the public about different animals, WILD Zoological Park pokes holes in common misconceptions and removes stigmas commonly associated with animals that aren’t ‘cute and fluffy’ so to speak.

The aim of this special place is to conserve wildlife and teach the general public about all forms of wildlife with the ope that through education and deeper understanding, there will be a stronger drive to help conserve the world’s wildlife, especially the endangered species. 

WILD Zoological Park (Google Maps location)
Admission: Adults – £15; Children – £10; Concession – £12.50; Family (2 adults, 3 children) – £55; Family (2 adults, 2 children) – £45
Opening times: 11am–3pm daily

#28. Go Ape Adventure Park

Go Ape Adventure Park is an exciting outdoor activity center with high rope courses and segway tours.

The adventures deliver big too – with the highest Go Ape course in the country, the biggest Go Ape Tarzan Swing, the longest combined crossing of 1,500 meters tree-to-tree, and zip rides which hit 20mph. A perfect day out for all the family!

Go Ape is located in the scenic Cannock Chase Forest – an AONB (Area of Outstanding National Beauty) where you can also enjoy numerous other activities like trekking, cycling, camping, stargazing and more!

👉 Book your Go Ape tickets here:

Go Ape (Google Maps location)
Admission: £35 (over 10 years)
Opening times: 10am-1pm (Tues), 9:30am-2pm (Wed-Sun), closed on Mondays

What to Do in the West Midlands When It’s Raining

Looking for the best things to do in the West Midlands when it’s raining? These attractions are all excellent rainy day activities:

➤ Visit the Bullring & Grand Central shopping malls. With over 160 shops, it’s one of the largest shopping centers in the UK.

➤ Check out the National Sea Life Centre in Birmingham. It’s an aquarium with over 60 displays of marine life including sharks, rays, and penguins. A truly memorable indoor activity when it’s wet out.

➤ Tour the Cadbury World chocolate factory and museum in Bournville. Learn about the history of Cadbury chocolate making and enjoy some tasty samples.

➤ See a movie at one of the many cinemas like Cineworld or Odeon.

➤ Spend a few hours at the Thinktank science museum in Birmingham city centre. It’s packed with over 200 hands-on displays covering science, technology, and history.

➤ Take a canal boat tour with Sherborne Wharf in Birmingham. Cruise along the city’s canals and learn about their history while staying dry.

➤ Play games like bowling, mini golf, arcade games or escape rooms at Star City in Aston, or at the Hollywood Bowl complex on Hagley Road.

Things to Do in the West Midlands for Free

Here are some great free things to do in the West Midlands region of England:

👍 Visit museums and art galleries – The Birmingham Museum & Art Gallery, Wolverhampton Art Gallery, and Herbert Art Gallery & Museum in Coventry have free permanent collections and exhibitions.

👍 Take a walk along the canals – The West Midlands has an extensive canal network perfect for scenic walks, such as along the Birmingham Canal Old Line or the Stratford-upon-Avon canal.

👍 Explore parks and nature reserves – Sutton Park in Sutton Coldfield, Sandwell Valley Country Park, and Chasewater Country Park all offer beautiful outdoor spaces to enjoy.

👍 Go geocaching – There are lots of geocaches hidden around the West Midlands. Download the app and start hunting for hidden treasures.

👍 Tour religious sites – Check out the impressive Coventry Cathedral, St Philip’s Cathedral in Birmingham, and the Smethwick Gurdwara, one of the oldest Sikh temples in the world.

👍 See street art and sculpture – Keep an eye out for cool street art and sculpture trails in Birmingham, Wolverhampton, Coventry and other cities in the region.

👍 Watch a flick at the Electric Cinema – The Electric Cinema in Birmingham is the UK’s oldest working cinema, showing indie films, cult classics and more.

👍 Experience free festivals – The West Midlands hosts various free festivals throughout the year, like the Birmingham Pride Festival, Birmingham Comedy Festival, and Coventry Godiva Festival.

So in summary, with its wealth of museums, parks, religious sites, public art and more, the West Midlands offers plenty of ways to explore its cultural heritage without breaking the bank.

West Midlands Interactive Map

Check out the interactive map below to see all the highlights of the West Midlands, in red markers.

West Midlands FAQs:

Below are some commonly asked questions about things to do in the West Midlands for adults and kids.

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